Welcome to Vansary

Where we are passionate about enabling information, education and access to products and services that help businesses and individuals thrive.

Desert
Vansary’s Origins

Our Story

Desert

Founded in 2019 and honed during the pandemic, our story is one of agility and resilience. We emerged from a time of rapid change with a deep understanding of the power of human connection. Today, our journey continues as we empower brands to tell their stories with authenticity and purpose.

Much like the caravanserais that provided shelter and respite along the Silk Road, Vansary is committed to supporting brands on their unique journeys. We offer a safe haven for ambitious ideas, and through strategic guidance and collaboration, we help shape ideas into reality that results in lasting impact.

Person
Vansary Today

Our Values

Person

Inclusivity and sustainability are at the heart of everything we do. We believe in fostering a diverse and inclusive workplace where everyone feels valued and respected. We're committed to creating a culture of openness, where different perspectives are embraced and celebrated.

Meet The Team

Our Brain Trust

Meet the collaborators who are ready to become an extension of your team, working hand-in-hand to achieve your business goals.

Liang Zhao
CEO & Founder

Liang has worked with Fortune 500 companies, established financial institutions, startups, SMBs, and investors. She has been recognized as a PRWeek 40 Under 40 2024 and lauded the Asian Hustle Network Unsung Hero award. She sits on the board of Ace Next Gen and is a contributor to Entrepreneur Magazine covering DEI, communications, leadership, and entrepreneurship.

Julia Wakefield
VP

Julia focuses on private clients in high-risk, high-stakes strategic media programs as well as other corporate communications and media relations strategies. She has directed PR for a top-10 fintech company as it pivoted from B2B to B2C and represents the president of Panama, Jose Raul Mulino, as he takes the helm in 2024.

Jeanne Yurman
VP

Jeanne has 16 years of media experience with expertise across financial services, fintech and enterprise clients. A former broadcast journalist covering business and financial news, reporting extensively on the markets and the U.S. and global economies. She has worked for top media outlets including: CNN, CNN International, Reuters, Nasdaq, BNN Bloomberg, TheStreet and NY1.

Kara Silverman
VP, Operations

Kara has over 20 years of experience leading Corporate & Technology PR, leading teams focused on adtech, commerce/retail, and creator economy industries. Kara has built and launched fintech practices, which represented clients including Rapyd, SoLo Funds, Setscale, Fin Capital, FreshBooks, Credit Key, and Streetbeat among others.

Hollin Nies
Comms Strategist

Hollin is passionate about building a more equitable future. Her PR work magnifies women and BIPOC voices, while her academic career addresses the technical aspects of persuasive speechwriting and effective public communication. She received her J.D. from DePaul University College of Law with a focus on community economic development in the service of Chicago’s marginalized communities.

Chitransha Mishra
Product Marketing

Chitransha is a seasoned global marketing professional specializing in product marketing and communications, having worked with edtech and healthtech companies. Chitransha excels at crafting narratives and developing go-to-market strategies that resonate with target audiences. Chitransha leverages her industry knowledge to execute PR campaigns that amplify client and product visibility and engagement.

Christina MacDonald
Advisor

Christina is currently the head of North America PR at Adyen. Prior to Adyen, her roles have ranged from serving as employee #3 at a bootstrap startup to Director at TripActions (now Navan) — a then Series-F company — and more recently leading marketing at Catch. She's passionate about brand storytelling, leveraging data insights, and telling stories that empower individuals’ financial success.

Let’s connect for a free consultation.

We partner with tech leaders to achieve their business goals through strategic communications and impactful storytelling.